JI

JI's Biography

Multidisciplinary director with a strong background in advertising and creative industries.
He has honed his technical and visual skills between Barcelona, Milan, Los Angeles and London, focusing mostly on lifestyle, extreme and action sports commercials.
His style could be defined as Truthful, powerful and emotional. Human stories and real characters represent the inspiration of his work.

He has worked for clients such as Red Bull, DJI, MTV, Unicredit, to name a few.